Youth Corridor products represent the best skincare solutions on the market, and Dr. Imber’s reputation as a world class plastic surgeon turns high profile clients into customers for life. Triarc’s goal was to get the word out to people that need high quality skincare but haven’t worked directly with Dr. Imber.
We created a highly selective advertising funnel that self filtered people that wouldn’t be willing to pay a premium price point for a premium product. Through Facebook ads we reach consumers across the United States and focus on customer acquisition.
When marketing luxury products, it is important to consider unique targeting options for advertisements. In this case, a geo-fence surrounding high-income cities have proved to be just as important as audience building.
Ads are only as good as their creative and for any campaign we were excited to produce media that would capture the attention of consumers as well as the essence of the Youth Corridor brand.
Through selective model sourcing and staging in gorgeous locations, we show the products where they belong and in the hands of an aspirational demographic for the target audience.
Youth Corridor is well established in LA and New York, and we agreed that we needed to expand the consumer base beyond the coasts.
Through a variety of selective geofences we focus on underserved but high value regions of the U.S. and emphasize testimonial content that speaks to consumer pain points such as efficacy. Our funnel uses a couple different techniques for ensuring that clicks are high quality and feeding a reliable retargeting pool.