When True Cubes approached Triarc their product was taking off as the first genuine clear ice cube maker on the market. We were responsible for establishing their social presence and scaling with the brand.
Thanks to Triarcs flexible services model, we started out curing media and managing socials, but as time has passed we have taken on advertising, graphic design, and influencer management.
“Starting small and scaling up our partnership over time, Triarc gave us the boost we needed for successful growth. In 2021, Triarc optimized our Amazon content, resulting in a 20% sales increase. They’ve sustained a strong social content strategy, regularly engaging multiple social partners like bartenders and local bars/distilleries to keep our content fresh. To this day, dozens of influencers have spoken to our brand, all thanks to Triarc’s consistent social and influencer strategies. With only a few hundred followers before onboarding, Triarc has grown that number to over 5,000 real accounts in just over a year. Their expertise, white-glove service, and tight-knit team continue to wow project after project.” - Doug Allan, Co-founder
Prior to working with Triarc, True Cubes had very little social presence to speak over.
Over the past few years we have established our social strategy around mixology and consistently grown the social accounts to where they are today. Working with influencers has also helped us encourage user generated content, along with giveaways that drive fresh interest from unexpected quarters.
Influencers are critical for True Cubes because they show how easy the process really is for the average consumer.
On top of demonstrating the process for making clear ice, Influencers produce original recipes, gorgeous content, and direct sales towards Amazon. We feature the influencer content on the social feeds as well as advertisements.
Ice cubes (especially clear ones) may have a short shelf life but serve as excellent artistic mediums. Our goal was to make them stand out despite their propensity to disappear.
From freezing flowers into cubes to making complicated stacking arrangements, our media team makes this invisible ice impossible to miss. Working with bartenders to develop recipe content and establish mixology authority has also been a major focus.
As other competitors enter the market it’s our job to make sure True Cubes stays top of mind and top of the search results.
Our advertising program specializes in pushing high quality traffic to Amazon, building retargeting pools that don’t require website tracking, and getting more buyers into the Amazon ecosystem. Ongoing brand equity campaigns simply capitalize on social posts that are going viral already.
Amazon is an ever changing beast and making the most of a product pages real estate is essential for making your listing as impactful as possible.
We designed True Cubes A+ Content on their Amazon page to show, rather than tell, how the product works and what consumers can expect- minimizing returns and maximizing sales. This included updating True Cubes' copy with important keywords to improve organic search within the Amazon algorithm. This strategic redesign led to a 20% increase on average in Amazon sales after implementing our new product thumbnail and A+ Content designs onto their page.