Challenge: 

Trattore Farms is a heritage vineyard dedicated to growing fine varietals as well olives in Northern California. The estate offers a variety of experiences, and it was Triarc’s job to get the word out about wine tastings, food pairings, and more.

Solution: 

Triarc supported Trattore farms by working with their in-house media team to build a social strategy and posting plan. We also worked with Influencers local to Trattore Farms to highlight experiences from a consumer's perspective.

With most Trattore Farms' wine club members being 50+, they brought Triarc on board to expand their audience and appeal to a broader demographic.

Challenge: 

There are quite a few ongoing operations at Trattore farms, making wine, olive oil, and operating a local mill. It’s easy for social media to fall by the wayside but fans love to stay updated with what’s going on.

Solution:

Through content planning and media direction we make the posting process easy. Our process ensures Trattore Farms knows exactly what content is going out and when without having to lift a finger.

Challenge: 

Sometimes all you need to visit that interesting spot nearby is a recommendation from someone you trust. We work with influencers to bridge that gap and increase foot traffic.

Solution:

Influencers share their experiences tasting wine, farm fresh food, and premium olive oil varieties on a consistent basis. This keeps Trattore Farms top of mind for locals and tourists alike!

@the.vino.vibe - @winefarer - @sippininmichigan

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