Tasmanian Pure Vodka brings a premium offering to a market clamouring for a better cocktail base, and we were excited to help bring their brand to new markets across the country. The scope of our goal was all encompassing, from managing their socials to elevating the media used to showcase the brand.
The Triarc team managed the digital presence of Tasmanian Pure Vodka, and worked closely with their team to direct brand strategy as well as content creation. Our process is designed to make the brand as entertaining and flashy as possible to stand out in a crowded market of Vodka brands that don’t understand what consumers are really looking for.
TPV wanted to stand out among the crowded vodka category. Triarc did not shy away from the challenge and created scroll-stopping content that would have a lasting impression on the consumer.
Triarc took over social management at a very early stage, and our biggest problem was growing the social accounts while engaging the right target demographic.
Through irreverent humor, high contrast media, and inspiring cocktail content we built a fanbase around the brand and kept Tasmanian Pure Vodka top of mind for folks considering a go-to premium vodka in any setting.
The problem was simple: disrupt the status quo for vodka content across digital platforms.
We specialize in creating lifestyle content that people can truly resonate with by skipping any sort of pretension and jumping straight into visuals that show the brand at its most playful. The content is clear, Tasmanian Pure Vodka likes to party too.
Our scope of work put the Triarc team in a position to experimentally elevate Tasmanian Pure Vodka’s existing design assets, and integrate them with our social content.
Our strategy incorporates their branding assets into social graphics that can easily be modified into advertising campaigns. The Tasmanian Devil Mascot was a specific asset that we reworked to make it more recognizable, more artistic, and varied in it’s posture so that it could be implemented across a variety of media content.