Not every boutique dog brand has a partnership with Swarovski, so getting Susan Lanci’s specialty couture in front of the right eyes is a careful process. Afterall, we all may love our fur babies like royalty but not all of us outfit them as such.
Finding success wasn’t simple, but our process was straightforward: work with the cutest dogs, showcase quality above all else, and keep heads turning on and offline.
Through Q3 and Q4's campaign season, we achieved an average of 4.3:1 return on ad spend.
Prior to working with Triarc the social feeds were very product focused, rather than consumer focused. Despite the subject, engagement was lagging.
We shifted our language to personify the dogs we featured, and shortened the captions significantly. This made people more likely to engage and tag friends/family in their favorite posts.
While dogs are often challenging to work with, we knew that keeping them front and center was necessary for a successful strategy.
Being based in Boulder has its advantages as a city with one of the highest rates of dog ownership. Needless to say, we constantly sourced new models and found exciting ways to debut new products and liven up classics.
Everyone should pamper their pets, but how do you get people to take that next step? Tell them what they’re missing, from their dog’s perspective.
Our primary focus for advertising was reaching new customers on Facebook and Instagram, while drumming up excitement around the brand. Our secondary focus was reaching people with purchase intent on Google, and making sure competitors didn’t poach away valuable clicks.