Sixty Men Bourbon hails from Texas, unapologetically new to the scene and here to make an impact. Our role was to capture the spirit of the brand in media, and speak to it through our social management.
Through our social strategy and media production, we put Sixty Men Bourbon on the digital map.
Bringing a bourbon from Texas to whiskey aficionados and casual drinkers alike required a diversified approach to media generation and a refined aesthetic paired with crystal clear messaging on social media platforms.
Sometimes, starting from the ground up is the way to go, and we were happy to get Facebook and Instagram up and going for Sixty Men Bourbon.
Our social strategy was built to entice the amateur Bourbon enthusiast. We tied in education on the brands heritage with reasons to drink the spirit neat, while also putting cocktail content out that kept people returning to the feed for more inspiration.
Bourbon has a particular ambience to it that can only be captured in the right setting. We knew that our photos would be setting the tone for the brand, and it was not time for half measures.
Our content always focused on the product, letting the background fade while keeping lifestyle elements clear- Good leather, firewood, and home bars with all the essentials for an old fashioned.