Challenge: 

SAUC had a very minimalist aesthetic, with much of it’s personality coming through in its color/text combinations for different products. Expanding on that without changing the brand altogether was a unique problem.

Solution:

Less is only more if it’s natural, so our approach was to incorporate organic elements that added to the colorway and texture of the packaging without shifting the brand’s tone overall. 

Challenge: 

When a package only has two colors and text on it with no design elements beyond the logo, that’s as close to a clean slate as a rebrand gets. We needed to elevate with subtlety.

Solution:

Each SKU received a custom color blend that organically wrapped the product and was reminiscent of vapor flowing. The color contextualized the flavor and strain, so the use and context were more clear when looking at it on a shelf or in a newsfeed.

SAUC Device
Dielines
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