Roblar Winery and Vineyards defines the full winery experience by keeping operations on site, maintaining an all natural farm, and tying their wine tasting experience to their onsite food offerings with expert guidance. Triarc’s role is to elevate and grow the brand’s digital presence while reaching.
Roblar’s marketing structure is a perfect example of how Triarc can work with an in-house marketing team on the ground to direct strategy and content creation. Thanks to clear communication an a deep understanding of the brand all marketing efforts are highly collaborative and effective.
Triarc has managed to grow Roblar's Instagram presence by an average of 7.23% month over month.
There are a tremendous amount of ongoing projects at the estate thanks to the full scale experience offered, and our goal was to make growing the social accounts a breeze.
We use a mix of Triarc and Roblar content to accurately capture the happenings of the estate week to week, and keep fans up to date with announcements and visiting opportunities. Keeping first time visitors engaged and planning to come back comes down to showing how the Roblar experience is constantly evolving and elevating.
Roblar captures the current happenings, and we create the studio content that highlights the quality of each wine variety.
Our content gets up close and personal with each bottle of wine, and adds a clean aesthetic element to the social feeds. This media beaks up the user generated content and estate content with images that make the feed less busy and more relaxed- the precise experience that Roblar offers at its core when you visit.
Roblar is situated amongst its competition and when you’re in wine country recommendations abound. Our efforts make sure Roblar is top of mind for new visitors in the area as well as locals looking for some close-by R&R.
We use Facebook and Instagram to reach target audiences across Northern California, serving ads that push people to schedule a tasting through Roblar’s reservation system. On the flipside, we use Google search engine marketing to reach people that are searching for the right tasting experience, or are considering a competitor.
Roblar was looking for clog content that would help highlight seasonal menu changes, the operations of the estate, and keep consumers engaged on the site to drive for online sales.
We worked with Roblar’s sommelier and executive chef to produce up to date and seasonal content that would draw in consumers looking to learn more about the Roblar experience.