RTI has a distinctive brand look, and we needed to make sure that all visual assets we produced were clearly recognizable even if the product itself was taking on different forms. We also used a text overlay frequently to label products with RTI terminology before consumers could come to their own conclusions.consistent visual brand across social media, advertisements, Amazon content, etc. All built off of their existing packaging, branding and social pages.
Given that consumers were apt to misunderstand the nature of the product due to its shape, we used a variety of text callouts, infographics, and design elements to educate consumers and break down the product visually. This allowed us to create social feeds that were highly engaging and educational while keeping the product front and center.
RTI had a foundation for us to work from, but needed a team to provide brand cohesion across multiple channels - starting with Amazon.
Our goal was to formulate a consistent visual brand across social media, advertisements, Amazon content, etc. All built off of their existing packaging, branding and social pages. For the Amazon A+ content, we provided a product specific grid of information that will live below the fold on the Amazon product page for the Loaves and Big Bites. Since it is placed on the lower part of the page, it is more dense with information and value propositions.
Beyond that, we created an e-book to help educate and inspire consumers.
RTI’s graphics rest heavily on geometric shapes and a beautiful color palette.