We wanted to balance our approach to our work with Read The Ingredients to ensure that the brand was clear and consistent across all channels and efforts. With a brand that feels familiar in theory (an all-natural, convenient approach to meal time) but introduces a novel way of delivering that promise to consumers (more supplemental than a bar and made of whole food ingredients that need refrigeration/freezing), it is crucial to establish clear brand messaging and visuals that reinforce that messaging.

By tackling the design of RTI's Amazon content congruently with launching our efforts on social media and paid advertising platforms, we were able to hone in on important aspects of the brand and establish which key attributes we wanted to carry across all channels.

Digital marketing for natural food brands requires a strategic approach that decreases consumer hesitancy caused by an inability to taste, touch, or sample the product prior to purchase.
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