Challenge: 

We helped create Overnight Oats Bar from the ground up, developing the concept of revolutionizing a health food trend into a tangible, instagrammable, and consumer-friendly brand of high protein, low sugar bars. From visual branding and packaging to influencer marketing and geofenced retailer advertising, we successfully launched Overnight Oats Bar as a modern product made for the digital age.

Solution:

Overnight Oats Bars were born from the premise of "Overnight Oats... But Better" - a re-imagination of the mouthwatering overnight oats featured on beautiful food blogs, but with the convenience, portability, and ease of a bar. In a digital age saturated with TikTok life-hacks and viral influencer-promoted products, Overnight Oats Bars cater to the aesthetic functionality that modern consumers crave.

Benefit:

Overnight Oats Bars were an instant hit. The brand hit $1 million in revenue within a year of launch, and is carried nationwide at Walgreens, Wawa, Wegmans, and Walmart.

Before + After:

Challenge: 

Capitalizing on one of the largest social media food trends, Overnight Oats revolutionized a staple breakfast food by making it more enjoyable & flavorful. Our bars take these core value propositions a step further by translating Overnight Oats into bar form, giving consumers of all ages a health-conscious, modern take on breakfast on-the-go. In an era of short social media attention spans and rapid consumer purchasing decisions, creating an entire product around the premise of making it "Instagram-able" was an unconventional strategy that paid off in the long term.

Solution:

Although the brand focused more on nationwide retail sales channels than e-commerce, we created a full suite website for both online and brick and mortar shoppers alike, focusing again on flavor, health callouts, and the health food trend that inspired the brand itself. Chock full of reciprocity marketing such as recipes and lifestyle tips on the blog, the site also featured a retail store locator as well as an online shopping option.

Overnight Oats Bars were an instant hit. The brand hit $1 million in revenue within a year of launch, and is carried nationwide at Walgreens, Wawa, Wegmans, and Walmart. Furthermore, the social media activation of the brand has generated a loyal community of consumers. We've helped the brand giveaway ~800 sample boxes of bars via Instagram activations, increasing their account following by 1k followers in just under a week. We even ran a special giveaway of sample boxes for frontline healthcare workers during the COVID-19 pandemic, fueling hospital and emergency staff with Overnight Oats protein bars as a thank you for their sacrifice and dedication.


THE WEBSITE

Although the brand focused more on nationwide retail sales channels than e-commerce, we created a full suite website for both online and brick and mortar shoppers alike, focusing again on flavor, health callouts, and the health food trend that inspired the brand itself. Chock full of reciprocity marketing such as recipes and lifestyle tips on the blog, the site also featured a retail store locator as well as an online shopping option.

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