NoBull Burger is a handcrafted, 100% plant-based veggie burger that takes pride in using premium ingredients harvested directly from the Earth. As their external marketing team, we wanted to help NoBull inspire a new generation of plant-based eaters to get creative with their food. By generating media that showcased unique burger creations and using a wide range of toppings and bread choices to entice followers, we hoped to showcase vegeterian and vegan food in a new and innovative way. However, it was important for us to also capture process photos and macro shots of the burger itself to show that you can see all of the amazing ingredients in each patty - a major differentiator for NoBull over brands like Impossible Meat and Beyond Burgers.
All of our content creation and strategy aimed to further NoBull's brand as a champion of diversity - in more ways than one.