Our goal for MASH's new distributor video was to breathe new life into the brand, calling out its fresh and exciting flavors while still emphasizing its value proposition as a new kind of soda beverage with low calorie versatility.

The MASH brand is one of tantalizing possibilities, which is why the video we created hoped to replicate the sensory experience of enjoying the drink itself.

As a product that does equally as well on bodega shelves as it does in speciality grocery stores, MASH sells ~1 bottle per SECOND in New York City.
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