Challenge: 

In High Spirit Infusions has been growing rapidly as people look for new ways to add variety to bar carts nationwide. We were approached by their team to fulfill their vision for growth as they expand their offerings and sales channels.

Solution: 

We know the best drinks are enjoyed in good company, so our strategy was to tie a sense of community to the mixology essence of the brand. Our brand strategists work with our media team to create content that we know users want interact with, from using the products to sharing new cocktail creations inspired by In High Spirit Infusions.

When bringing a new product to market, it is important for the brand to establish trust with consumers. Triarc curated attractive content and crafted an influencer strategy to support that initiative, amplified through social media management.

Challenge: 

Curating high quality content on a consistent basis is challenging, especially when a brand is establishing itself in a competitive space. Our goal was to make the process seamless, from planning content to executing on campaigns.

Solution:

Our social strategy focuses on content that drives consumers to use the product. We breakdown the process for making infusions, and how to use them in classic cocktails that need a bit more pizazz or seasonal style.

Challenge: 

We work hard to develop cocktail recipes that make the most of each infusion, but we have the humility to lean on outside expertise as well. Mixology is always trending so we find spirit enthusiasts to bring fresh ideas to the table- stirred or shaken. 

Solution:

While In High Spirit Infusions do improve the sippability of any spirit, our research showed us the majority of consumers were using it for cocktails. By working with influencers we create a community of Infusion inspired cocktails that in turn motivate consumers to experiment with all the possibilities. We share that content on social feeds to highlight the versatility of each product and concoctions that break from the status quo.

@makefiremakedrink - @chrupcocktails

Challenge: 

Our media process shows the input and output that consumers can expect and enjoy from every infusion, and creates a variety of content that keeps the feed diverse and interesting.

Solution: 

We knew that we would need to show how each infusion worked by making the ingredients clear to the consumer. On top of that, our media team made sure that each carefully developed recipe was showcased in its best light to make everyone wish happy hour would come a bit sooner.

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