Challenge:

HopTea is one of the fastest-growing companies in the natural beverage market and looked to us for their content marketing strategy.

Solution: 

Our model allowed them to quickly add on services as their needs expanded, allowing them to grow efficiently without compromising quality.

Our social media team strategized to position HopTea as a leader in its category.

Challenge: 

Capturing the excitement of a brand taking off can be critical for maintaining momentum, and keeping consumers engaged.

Solution: 

The social strategy was built to drive users to post about their product experience and share those positive reviews. Debuting new flavors and retail areas was also a significant focus as fans enjoyed the brand’s success vicariously.

Challenge:

The HopTea team had a clear vision for the product and trusted us to nuance the process and add a flair of creativity in the process of capturing it.

Solution: 

Our strategy focused on capturing content that would disrupt news feeds- the bright colors integral to the HopTea brand created opportunities to use backdrops that created striking contrast. In a world of copycats, contrast keeps a brand top of mind.

Challenge: 

As a brand grows, people need to know what it is and where to find it.

Solution: 

We solved this problem with tight geofencing and testimonials that spoke to what new potential customers might want to know.

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