HopTea is one of the fastest-growing companies in the natural beverage market and looked to us for their content marketing strategy.
Our model allowed them to quickly add on services as their needs expanded, allowing them to grow efficiently without compromising quality.
Our social media team strategized to position HopTea as a leader in its category.
Capturing the excitement of a brand taking off can be critical for maintaining momentum, and keeping consumers engaged.
The social strategy was built to drive users to post about their product experience and share those positive reviews. Debuting new flavors and retail areas was also a significant focus as fans enjoyed the brand’s success vicariously.
The HopTea team had a clear vision for the product and trusted us to nuance the process and add a flair of creativity in the process of capturing it.
Our strategy focused on capturing content that would disrupt news feeds- the bright colors integral to the HopTea brand created opportunities to use backdrops that created striking contrast. In a world of copycats, contrast keeps a brand top of mind.
As a brand grows, people need to know what it is and where to find it.
We solved this problem with tight geofencing and testimonials that spoke to what new potential customers might want to know.