Cowhorn occupies an emergent space in the wine industry with its award-winning Biodynamic horticulture practices, and it was our job to make their story known. After all, it’s great to be described as a cult favorite among chefs by the New York Times, but not if you stay unheard of.
We worked with the Cowhorn team to update all aspects of their digital presence-from their social strategy to the branding, it was time for an update.
“Triarc did a great job of expanding our social media presence from day one. They took the time to understand the essence of the Cowhorn brand and did a great job of expanding our social media presence. The Triarc folks are professional, easy to work with, listen, learn and make it fun!” - Bill Steele, Owner
Cowhorn’s rustic setting led to lots of good content but was missing the mark in terms of production quality.
We believe a winery like Cowhorn needs to balance its rural roots with timeless class, and our social strategy leans into featuring operations and estate offerings.
Without a social strategy to direct content generation, the process was scattered, and quality was inconsistent.
The Cowhorn team was open to our creative direction and allowed us to produce studio content that complimented the media showing their onsite operations.