Challenge:

Cowhorn occupies an emergent space in the wine industry with its award-winning Biodynamic horticulture practices, and it was our job to make their story known. After all, it’s great to be described as a cult favorite among chefs by the New York Times, but not if you stay unheard of.

Solution:

We worked with the Cowhorn team to update all aspects of their digital presence-from their social strategy to the branding, it was time for an update. 

“Triarc did a great job of expanding our social media presence from day one. They took the time to understand the essence of the Cowhorn brand and did a great job of expanding our social media presence. The Triarc folks are professional, easy to work with, listen, learn and make it fun!” - Bill Steele, Owner

Challenge:

Cowhorn’s rustic setting led to lots of good content but was missing the mark in terms of production quality.

Solution:

We believe a winery like Cowhorn needs to balance its rural roots with timeless class, and our social strategy leans into featuring operations and estate offerings.

Challenge:

Without a social strategy to direct content generation, the process was scattered, and quality was inconsistent.

Solution:

The Cowhorn team was open to our creative direction and allowed us to produce studio content that complimented the media showing their onsite operations.

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