Challenge: 

Core’s business model serves two main constituencies, fans of their public houses and fans who buy their beer at liquor stores across the state. The website needed to serve both demographics equally well.

Solution:

The site was built to directly address the two main consumer pain points: learning about their beer options, and where to find them. This was easier said than done because creating a structure for consumer education doesn’t always mesh up perfectly with pointing consumers towards brick and mortar locations. Luckily, we nailed it.

Challenge: 

Core of Arkansas contracted us to build a website that complemented their unique business model and was designed to scale with the brand.

Solution:

Beer is at the core of the Core brand and their team wanted a site that would do each beer justice: this meant building a dynamic product page that has subpages for each beer with a fulsome description, much like an E-commerce platform. We also needed to build two location tools, one for locating liquor stores and the other for locating Core’s Public Houses. The Public House locator was challenging due to the need to have updated information one each public house on a consistent basis, so the tool needed to be user friendly on the front end and back end to make updates seamless.

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