Bulldog Yoga brings a modern lens to yoga by using music and dynamic workouts to make practice more approachable to everyone. Our initial scope of work was raising awareness and class sign ups for Bulldog’s Boulder studio, and over time we took over marketing for their online course offering as well.
Triarc got started in Boulder, and the personal pursuits of our team meant we were already tapped into the yoga community before getting started. We knew that Bulldog Yoga was not for the folks who wanted to get into Vinyasa, so we built our creative and targeting to reach people that were already active but looking to add the best elements of yoga to their workout regimen.
"The Triarc team is talented, thoughtful, resourceful and results-focused. I really enjoy working with Triarc; they’ve become a valued part of the Bulldog Yoga family." Jon Cummins, Owner
Our media efforts needed to tie the spirit of Bulldog Yoga to the soul of Boulder, and find those commonalities nationwide.
This required a range of content production that highlighted positive user experiences, captured high energy moments in the studio, and captured the vibrance of the Bulldog community. This content was used for advertising as well as social media, and we worked with Bulldog’s in-house creatives to ensure our content was in line with other media initiatives already in place for the brand.
The scope of our advertising role shifted over time to encompass multiple several: increasing foot traffic at the studio and driving app downloads for Bulldog Yoga online.
Music is integral to the Bulldog Yoga community, so our approach used ad placements that allowed us to pair audio with visuals that truly reflected the experience users could expect. We tested a variety of optimization settings to drive engagement, site traffic, and brand equity so that Bulldog Yoga would stand out among the numerous yoga practice offerings available online and in person.