Boylan Bottling has been hand-crafting sodas since 1891, but has since expanded into one of the largest player in the CPG food & beverage space. From their original cane sugar sodas to their modern-day seltzers and cocktail mixers, the company has also expanded into other consumer product goods such as protein bars. Boylan's challenge for us? Refresh the way they are presented to consumers, wholesalers, and investors alike, without changing key aesthetic elements that are central to their heritage brand.
Here's how we rebranded Boylan, without, well, rebranding Boylan.