From their original cane sugar sodas to their modern-day seltzers and cocktail mixers, Boylan Bottling has expanded and evolved without straying too far from its historical, heritage-steeped roots. Boylan's challenge for us? Refresh the way they are presented to consumers, wholesalers, and investors alike, without changing key aesthetic elements that are central to their heritage brand.
The trick was rebranding Boylan without actually rebranding Boylan, and that meant reconsidering every detail on a granular level. Our process optimized, modernized, and simplified.
The Boylan Sales team was in need of a cohesive, visually striking, comprehensive deck to showcase their extensive family of products.
Our main focus for the 4 pack redesign was to bring new vitality to Boylan's rich heritage. By incorporating a refined, luxe, custom-made pattern and an updated brand seal, we wanted to bring Boylan to the modern marketplace. With a curated color palette and a layered dimensional aspect, these 4 packs are ready to pop off the shelves.
Our main focus? To bring new vitality to Boylan’s rich heritage. By incorporating a refined pattern and an updated seal, we can bring Boylan to the modern marketplace.
Here's how we rebranded Boylan, without, well, rebranding Boylan.
The Boylan sales team was in need of a cohesive, visually striking, comprehensive deck to showcase its extensive family of products.
Some of our initial work with the Boylan brand included refreshing point of sale (POS) materials that were previously outdated.
Boylan Bottling needed a brand video to support a new initiative with a distribution partner. This video would be shown by the distribution team to potential retailers and buyers so it really needed to pop. The kicker, they needed it within a two week timeline.
The Triarc media team did what they do best, took quick action with a detailed plan, and hit the mark the first time around. From coordinating with a professional voice actor to using After Effects to create movement on static images, this project was a hit.