Challenge:

As a fast-expanding natural food brand, Boulder Baked needed its digital presence to be as lively as its growth. Gluten-Free baked goods have a certain stigma, and it was our job to erase it with content that made people hungry!

Solution:

Gluten-Free baked goods have a certain stigma, and it was our job to erase it with content that made people hungry!

Not only have we shared how relatable of a brand it is, but we have also created content and grown a presence outside of their home state.

Challenge:

Maintaining a solid posting cadence isn’t easy; never mind keeping up with ravenous fans online.

Solution: 

Any social feed for a baked goods company should make you hungry, and we took that bottom line to heart. We ensured consumers had resources, inspiration, and exciting space for celebrating gluten-free baking, from featuring new recipes to engaging with users making their treats.

Challenge: 

We all know something might taste good but not look good... The great thing about Boulder Bake is you can have a great-looking cake and eat it too!

Solution: 

Our media content primarily focused on recipes that demonstrated the versatility and authenticity of Boulder Bake Products.

Challenge:

Many gluten-free folks in the U.S. are underserved by their local grocery stores, and Boulder Bakes online store is an easy solution.

Solution:

Our advertising focused on areas that lack gluten-free baking products. Data tells us there is no shortage of gluten-free people in the United States, so we started with the low-hanging fruit. It’s safe to say that even gluten-friendly people love Boulder Bake, leading to consistent growth for this sales channel. 

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