As a fast-expanding natural food brand, Boulder Baked needed its digital presence to be as lively as its growth. Gluten-Free baked goods have a certain stigma, and it was our job to erase it with content that made people hungry!
Gluten-Free baked goods have a certain stigma, and it was our job to erase it with content that made people hungry!
Not only have we shared how relatable of a brand it is, but we have also created content and grown a presence outside of their home state.
Maintaining a solid posting cadence isn’t easy; never mind keeping up with ravenous fans online.
Any social feed for a baked goods company should make you hungry, and we took that bottom line to heart. We ensured consumers had resources, inspiration, and exciting space for celebrating gluten-free baking, from featuring new recipes to engaging with users making their treats.
We all know something might taste good but not look good... The great thing about Boulder Bake is you can have a great-looking cake and eat it too!
Our media content primarily focused on recipes that demonstrated the versatility and authenticity of Boulder Bake Products.
Many gluten-free folks in the U.S. are underserved by their local grocery stores, and Boulder Bakes online store is an easy solution.
Our advertising focused on areas that lack gluten-free baking products. Data tells us there is no shortage of gluten-free people in the United States, so we started with the low-hanging fruit. It’s safe to say that even gluten-friendly people love Boulder Bake, leading to consistent growth for this sales channel.