Challenge: 

Aillea is the best place to find a range of clean beauty products that have been thoroughly vetted for toxic ingredients, and our job was to drive customer acquisition and sales. The critical question was which products to market when choosing from thousands, and when it made sense to focus on the Aillea brand instead.

Solution: 

The clean beauty space is highly competitive with quite a few brands looking to make a splash through low margin deals on entry products. Rather than stooping to a low margin acquisition structure, we created a full scale advertising funnel that focused on underserved cities and emphasized the true value offering of Aillea: expert product vetting with an eye for sustainability and efficacy.

Throughout Black Friday/Cyber Monday Triarc helped Aillea achieve a ROAS of 9.35:1.

Challenge: 

Aillea has always showcased its wares in a clinical, product focused aesthetic that compliments their rigorous curation process. Our recommended pivot was adding in vibrant lifestyle content that brought use cases to the front and center.

Solution:

We worked with models and influencers to develop video content that tied product lines together and demonstrated the convenience of switching to clean beauty products. Our studio content integrated props and backgrounds that reinforced the inherent quality of each product.

Challenge: 

Prior to working with Triarc Aillea ran its advertising promos around specific sale events to maximize short term ROI, but often fell short of acquiring new consumers.

Solution: 

Our funnel structure focused on introducing consumers to the purpose of Aillea through content that contextualized the differences between vetted products and mainstream offerings that put less intention behind their formulations. We also extended the nurturing process by monetizing high impact blog content and building retargeting pools that weren’t immediately served direct calls to buy. Our closing tactic incorporated first time buyer discounts on top selling products, and integrated testimonials to seal in customer trust.

Challenge:

One of our mantras is to show, rather than tell. We make that process painless by using design elements and illustrations to highlight calls to action and bring static products to life.

Solution:

For Aillea’s advertisements we used design elements to create contrast and draw visual comparisons in “swap this for that'' animated graphics. We also ensured that all creative output was clearly branded because all of our content was highlighting brands that Aillea carried. This ensured that new consumers associated the experience with Aillea rather than the product manufacturer.

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