At Triarc, we’re all about blogging. It’s a proactive form of marketing that provides answers to your target audience’s pain points in a way that also establishes you as an authority in your industry and boosting your online presence. It doesn’t matter whether you’re B2B or B2C, the perks of consistent blogging are worth it.

Blogging drives traffic to your website.

A new blog post can go a long way in bringing footfall to your website, so to speak. With strategic content geared toward solving your target audience’s problems, blogging is perhaps one of the best ways to get regular clicks on your site. When considered as part of a funnel, blogs can bring followers on a journey that builds brand loyalty and ultimately increases revenue. The traffic that comes to your blog can be channelled, with the right strategy, into new leads.

Blogging boosts your SEO rankings.

SEO rankings always favor regularly updated websites, and one of the simplest ways to make sure your site stays at the top of Google is by publishing new blogs. Blogging also is the best platform for using keyword optimization, so you know your page is showing up in relevant, targeted searches as well, connecting you with your target audience.

Blogging provides fresh and relevant content for social media with a built-in call to action.

Blogging has the added benefit of creating original and relevant content to share on social media. One blog post can be turned into a week’s worth of social posts with an easy call to action: read the blog to learn more! This means you’re not just relying on the rare organic Google search to bring your audience to you, but rather proactively serving them with new information to help address their pain points.

It establishes your authority in your field.

Authority is a tricky thing to measure, and can’t be translated into concrete data the same way that engagement rates can, for instance. However, it’s importance should not be underrated. Trust is one of key factors people cite when making purchasing decisions. If you have blog posts that answer consumer questions, lend insight into the industry, or provide education on your products, consumers are far more likely to have confidence in your company and make that purchase.

If you think blog posts would be great for your sight but don’t have the time to write compelling pieces, get in touch with Triarc to see how our copywriting services can fit your needs!

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