Social Media Marketing

So What’s the Point of Social Media Marketing?

Post by
Marissa Conway

So What’s the Point of Social Media Marketing?

Do you find yourself scratching your head at social media, asking, “What’s the point?” Channels are flooded and we are bombarded with content that can often seem like one long sales pitch. With so many businesses trying to get their consumers’ attention, then really, what is the point?

The world of social can seem incredibly overwhelming and even foreign, and that’s precisely why Triarc was born into existence: we define a professional standard for how businesses establish their brand and grow their consumer base through digital marketing. It’s a niche field that takes a good deal of insider knowledge, but when done properly, social media unlocks the door to staggering success. It is, by and large, the most powerful way to share the unique story of your organization and interact directly with your target audience in ways that haven’t been possible before. Here are our three favorite reasons why social media is a must to build your business.

It translates to dollars.

Did you know that in 2015 Facebook influenced 52% of consumers’ online and offline purchases? And 84% of CEOs and VPs use social media to inform their purchasing decisions? It’s simple: when you stay visible to your customers and build brand loyalty, they’re more likely to buy your products or services time and time again.

Social media gives visibility to your brand and business.

One of the best ways to spread the word about a product or services is through a consistent and intentional social media presence. People spend an average of 2.25 hours a day on social media, which means that without having to pay for a large scale ad campaign, there are daily opportunities for people to interact with your brand. A study from Texas Tech University also found that brands who are more active on social media also have more loyal followers, who are much more likely to use their products time and time again despite campaigns from competitors. It makes perfect sense: when your brand is being regularly seen across social media platforms in authentic and compelling ways, people become invested in seeing you realize your mission.

Social media allows you to tell your unique story to your target audience.

The key to successful social media usage is a focus on how you can help people who will use your business, and not necessarily what you’re selling. In short, it’s a way for you to share the story of who you are and why you started in the first place. More so than any product or service, sharing the passion that drives your organization is what will make you stand out to your target audience. It’s called “social” media for a reason; most users want to make authentic connections and will quickly brush aside anything that feels synthetic or like a sales pitch.

In short, if you’re not using social media in your marketing arsenal, you’re missing out on an incredible opportunity to share your mission and grow your company. Get in touch with Triarc to see how we can help you build an extraordinary reach that translates to success for your business.

Triarc is your one-stop shop. We are automating business development through streamlined digital marketing, and are as close to an in-house team as you can get for less than the cost of an entry-level employee. Learn more about our services here.

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