Media Curation

A Crash Course in SEO: What It Is and Why You Should Know About It

Post by
Marissa Conway

Search engine optimization - or SEO - is critical to making sure your website and products get in front of fresh eyes. Seemingly complex from the outside, there are some very basic steps you can take to make it a breeze and begin to build a very SEO-friendly online presence. Scroll down to get your crash course in SEO and why you should be paying attention to it.

The basics.

Ever wondered how some websites get on the first page of Google searches? That’s SEO. Search engines filter what they think will be most relevant to the searcher and push their best matches to the top. So how do you make sure your website floats to the top of the results list when your target audience hops onto Google?

Centre your target audience in all content you produce.

The first and most basic step is to make sure that in everything you do - blog posts, website pages, social media content - make sure you are directly addressing your target audience’s pain points and needs. This means doing your homework, making sure there is a strategic objective to your content production, and learning as much as possible about your consumer’s behavior and psychology to best tailor everything to them.

Make your content easily sharable.

Every webpage, every newsletter, and every blog post needs to have opportunities to share its content. The easiest way? Make sure your social platforms are linked on each page of your website, and have one-click sharing options so your content can easily show up on your consumer’s personal social media. Ultimately, the goal should be to have other sites link back to yours, as search engines rate this very highly, however, this is far easier said than done. At the very least, making your content easily shareable is the best way to begin.

Do your homework!

Algorithms constantly evolve and update, which means that there are endless opportunities to improve your search engine rankings. And there’s no need to feel overwhelmed either. Begin the easy first steps listed above and slowly work your way toward incorporating more and more as it fits with your resources, time, and strategy.  

Does SEO have you baffled? Get in touch with Triarc - our social media marketing packages always include SEO optimization in the content we produce, making it easy for your content to shine.

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