Search engine optimization - or SEO - is critical to making sure your website and products get in front of fresh eyes. Seemingly complex from the outside, there are some very basic steps you can take to make it a breeze and begin to build a very SEO-friendly online presence. Scroll down to get your crash course in SEO and why you should be paying attention to it.
Did you know that there are over two billion active users on Facebook each month? When done right, Facebook is the perfect opportunity to drive engagement with your business and lock down brand recognition and loyalty. But there’s certainly a method to the madness, and with changes to Facebook algorithms in recent years, business pages are getting less and less airtime in front of their followers. So what kind of content is needed to keep your Facebook audience hooked on your every last post?